Online Ad Attribution Platform

I developed a highly sophisticated Marketing Analytics Platform that can attribute revenue that converts offline to the referring online Ad. The platform can show the ROI of individual Ad targeting and Ad copy so that you can see which Ads are generating the most revenue for the least Ad spend, also known as return on ad spend (ROAS).

The web platform integrated online Ad platforms (LinkedIn, Google/YouTube, Facebook/Instagram) and lead forms to track lead sources and a manual input when an offline purchase was made.